There’s no denying that to create a substantial Instagram following, users or content creators need to post enthralling content that the audience actually craves. But at the same time, with Instagram’s ever-changing algorithm, it is essential to post at the right time to reach out to a large number of people.
It’s almost impossible to manage and get things right on Instagram without perfectly timing them. So, here is a complete guide on the best time to post on Instagram based on various criteria in India to serve your requirements.
Table of Contents
What are the Best Days of Week & Timings to Post on Instagram in India
In the recent past, Instagram used to arrange all posts from the users’ accounts in chronological order. It didn’t really matter when you posted because it could be visible to all of the followers who were active at that time, regardless of how little engagement it acquired.
Unlike earlier, now the Instagram algorithm makes it difficult for a post to reach followers if users don’t get enough likes and comments. Nowadays, users who desire consistency in terms of likes, comments, and shares want to schedule their posts. Here is a guide to follow.
Best Days of Week to Post on Instagram
| Days | Morning | Afternoon | Evening |
|---|---|---|---|
| Monday | 7:30 AM | 3:15 PM | 7:30 PM |
| Tuesday | 11:30 AM | 1:30 PM | 6:30 PM |
| Wednesday | 8:30 AM | 4:30 PM | 5:30 PM |
| Thursday | 4:30 AM | 6:30 PM | 9:30 PM |
| Friday | 12:30 AM | 2:30 PM | 10:30 PM |
| Saturday | 5:30 AM | 4:30 AM | 8:30 PM |
| Sunday | 2:00 AM | 4:30 PM | 5:30 PM |
By Industry
Due to growing brand awareness, brands today consider Instagram a perfect vehicle for promotions. Here is the best time to post on Instagram by industry.
Information Technology Industy Timings for Instagram
| Days | Morning | Afternoon | Evening |
| Monday | 11 AM to 11:59 PM | – | 8 PM to 9 PM |
| Tuesday | 11 AM to 11:59 PM | – | – |
| Thursday | – | 12 PM to 1 PM | – |
| Friday | 11 AM to 12 AM | – | – |
Healthcare Industy Timings for Instagram
| Days | Morning | Afternoon | Evening |
| Monday | 9 AM to 10 AM | 2 PM to 3 PM, 5 PM to 6 PM | – |
| Tuesday | 8 AM to 9 PM | ||
| Sunday | 8 AM to 9 PM | ||
Education/Ed-Tech Industy Timings for Instagram
| Days | Morning | Afternoon | Evening |
| Thursday | – | 2 PM to 3 PM | – |
| Friday | 4 AM to 5 AM | – | – |
Non-Profit Organisations Industy Timings for Instagram
| Days | Morning | Afternoon | Evening |
| Wednesday | 10 AM to 6 PM | – | |
| Thursday | 11 AM to 5 PM | – |
Travel Industy Timings for Instagram
| Days | Morning | Afternoon | Evening |
| Monday | 11 AM to 4 PM | ||
| Thursday | 7 AM to 8 AM | – | – |
Media and Entertainment Industry Timings for Instagram
| Days | Morning | Afternoon | Evening |
| Tuesday | – | 1 PM to 5 PM | – |
| Wednesday | 11 AM to 12 PM | – | |
| Thursday | 8 AM to 9 AM | – | – |
Food and Beverage Brands Industry Timings for Instagram
| Days | Morning | Afternoon | Evening |
| Monday | 9 AM to 2 PM | – | |
| Tuesday | 10 AM to 2 PM | – |
B2B Industry Timings for Instagram
| Days | Morning | Afternoon | Evening |
| Monday | – | 4 PM to 5 PM | – |
Influencers Industry Timings for Instagram
| Days | Morning | Afternoon | Evening |
| Friday | – | – | 7 PM to 8 PM |
| Sunday | – | 5 PM to 6 PM | – |
Best Location wise timings for Instagram
Following are the best times to post based on location, i.e., PST, MST, and CST.
| Day | PST | MST/CST |
| Monday | 8 PM | 8 AM, 2 PM, 4 PM, 7 PM |
| Tuesday | 6 PM | 9 AM, 11 AM, 6 PM |
| Wednesday | 9 PM | 3 PM, 4 PM, 9 PM |
| Thursday | 6-7 AM | 10 AM, 4 PM, 11 PM |
| Friday | 8 AM, 3 PM | 6 AM, 1 PM, 5 PM |
| Saturday | 4 PM | 3 AM, 6 AM, 12 PM |
| Sunday | 5 AM | 4 PM, 5 PM |
Pro Tip: 7 AM to 5 PM is considered the best time to post on Instagram, and the peak is between 9 AM to 3 PM. To obtain the highest engagement, users can post between 10 AM and 12 PM.
By Content
Reels, stories, videos, photos are considered an integral part of Instagram’s content. But posting them at the right time can engage a lot of audiences and attract viewers. Here are some suggestions:
Instagram Reels
Uploading at least four to seven reels in a week is very important for receiving Instagram’s attention. It will increase the account’s visibility and lead to more engagement in the end. According to various studies, the best time to post Instagram reels are as follows,
| Days | Morning | Afternoon | Evening |
| Monday | 5 AM, 9 AM | – | 9 PM |
| Tuesday | 1 AM, 3 AM, 8 AM | – | – |
| Wednesday | 6 AM, 7 AM | – | 10 PM |
| Thursday | 8 AM, 11 AM | 6 PM | – |
| Friday | 4 AM | 12 PM, 2 PM | – |
| Saturday | 10 AM | 6 PM | 7 PM |
| Sunday | 6 AM, 7 AM | 3 PM | – |
Videos
The best time to post videos in India is 8 AM and 9 PM as people are mostly in their homes having free time to engage in long content.
Story
Hours before work, lunch breaks and late afternoons are considered the most viewed slots for Instagram stories. Most of the users or Instagram followers are out during the weekend, resulting in fewer engagements.
If the users want more views of their stories, they can post during the workweek and around lunchtime. As one Instagram story is more or less 15 seconds long, it becomes a treat to the eyes during the break time for the viewers.
If you are figuring out the best time to post on Instagram, you should take a look at these crucial tips discussed above. It will surely help you engage often with your audience and make your Instagram posts successful.
