There’s no denying that to create a substantial Instagram following, users or content creators need to post enthralling content that the audience actually craves. But at the same time, with Instagram’s ever-changing algorithm, it is essential to post at the right time to reach out to a large number of people. 

It’s almost impossible to manage and get things right on Instagram without perfectly timing them. So, here is a complete guide on the best time to post on Instagram based on various criteria in India to serve your requirements. 

What are the Best Days of Week & Timings to Post on Instagram in India

In the recent past, Instagram used to arrange all posts from the users’ accounts in chronological order. It didn’t really matter when you posted because it could be visible to all of the followers who were active at that time, regardless of how little engagement it acquired. 

Unlike earlier, now the Instagram algorithm makes it difficult for a post to reach followers if users don’t get enough likes and comments. Nowadays, users who desire consistency in terms of likes, comments, and shares want to schedule their posts. Here is a guide to follow. 

Best Days of Week to Post on Instagram

Days Morning Afternoon Evening
Monday 7:30 AM 3:15 PM 7:30 PM
Tuesday 11:30 AM 1:30 PM 6:30 PM
Wednesday 8:30 AM 4:30 PM 5:30 PM
Thursday 4:30 AM 6:30 PM 9:30 PM
Friday 12:30 AM 2:30 PM 10:30 PM
Saturday 5:30 AM 4:30 AM 8:30 PM
Sunday 2:00 AM 4:30 PM 5:30 PM

By Industry

Due to growing brand awareness, brands today consider Instagram a perfect vehicle for promotions. Here is the best time to post on Instagram by industry.

Information Technology Industy Timings for Instagram

DaysMorningAfternoonEvening
Monday11 AM to 11:59 PM8 PM to 9 PM
Tuesday11 AM to 11:59 PM
Thursday12 PM to 1 PM
Friday 11 AM to 12 AM

Healthcare Industy Timings for Instagram

Days Morning Afternoon Evening
Monday 9 AM to 10 AM 2 PM to 3 PM, 5 PM to 6 PM
Tuesday 8 AM to 9 PM
Sunday 8 AM to 9 PM

Education/Ed-Tech Industy Timings for Instagram

DaysMorningAfternoonEvening
Thursday2 PM to 3 PM
Friday4 AM to 5 AM

Non-Profit Organisations Industy Timings for Instagram

DaysMorningAfternoonEvening
Wednesday10 AM to 6 PM
Thursday11 AM to 5 PM

Travel Industy Timings for Instagram

DaysMorningAfternoonEvening
Monday11 AM to 4 PM
Thursday 7 AM to 8 AM

Media and Entertainment Industry Timings for Instagram

DaysMorningAfternoonEvening
Tuesday1 PM to 5 PM
Wednesday11 AM to 12 PM
Thursday8 AM to 9 AM

Food and Beverage Brands Industry Timings for Instagram

DaysMorningAfternoonEvening
Monday9 AM to 2 PM
Tuesday10 AM to 2 PM

B2B Industry Timings for Instagram

DaysMorningAfternoonEvening
Monday4 PM to 5 PM

Influencers Industry Timings for Instagram

DaysMorningAfternoonEvening
Friday7 PM to 8 PM
Sunday5 PM to 6 PM

Best Location wise timings for Instagram

Following are the best times to post based on location, i.e., PST, MST, and CST.

DayPSTMST/CST
Monday8 PM8 AM, 2 PM, 4 PM, 7 PM 
Tuesday6 PM9 AM, 11 AM, 6 PM
Wednesday9 PM3 PM, 4 PM, 9 PM
Thursday6-7 AM10 AM, 4 PM, 11 PM
Friday8 AM, 3 PM6 AM, 1 PM, 5 PM
Saturday4 PM3 AM, 6 AM, 12 PM
Sunday5 AM4 PM, 5 PM

Pro Tip: 7 AM to 5 PM is considered the best time to post on Instagram, and the peak is between 9 AM to 3 PM. To obtain the highest engagement, users can post between 10 AM and 12 PM.

By Content

Reels, stories, videos, photos are considered an integral part of Instagram’s content. But posting them at the right time can engage a lot of audiences and attract viewers. Here are some suggestions:

Instagram Reels

Uploading at least four to seven reels in a week is very important for receiving Instagram’s attention. It will increase the account’s visibility and lead to more engagement in the end. According to various studies, the best time to post Instagram reels are as follows,

DaysMorningAfternoonEvening
Monday5 AM, 9 AM9 PM
Tuesday1 AM, 3 AM, 8 AM
Wednesday 6 AM, 7 AM10 PM
Thursday 8 AM, 11 AM6 PM
Friday4 AM12 PM, 2 PM
Saturday10 AM6 PM7 PM
Sunday6 AM, 7 AM3 PM

Videos

The best time to post videos in India is 8 AM and 9 PM as people are mostly in their homes having free time to engage in long content.

Story

Hours before work, lunch breaks and late afternoons are considered the most viewed slots for Instagram stories. Most of the users or Instagram followers are out during the weekend, resulting in fewer engagements.

If the users want more views of their stories, they can post during the workweek and around lunchtime. As one Instagram story is more or less 15 seconds long, it becomes a treat to the eyes during the break time for the viewers.

If you are figuring out the best time to post on Instagram, you should take a look at these crucial tips discussed above. It will surely help you engage often with your audience and make your Instagram posts successful. 

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