Key metrics 

  • Return on Ad spends – 28.7x
  • Revenue growth within 3 months – 110x
  • Impressions generated within 3 months – 1.45M  


Adnan Food Supplements is an online store selling nutritional supplements with a focus on providing a whole range of high quality dietary supplements to athletes, body builders, and sportspersons. They have a curated assortment of more than 100 products including whey protein, muscle mass gainers, weight gainers, strength capsules etc. Adnan’s website is a one of its kind online platform offering the highest quality healthy and sustainable products through a clean, effective and high performing website 


Adnan Food Supplements started selling nutritional supplements through social media and WhatsApp in late 2019, mostly to buyers in Delhi NCR. While the business saw some traction in the early days, their growth plateaued due to multiple crippling factors such as inability to reach the right audience, poor product assortment and imaging, no cataloguing, lack of branding, poor delivery experience amongst other factors


Founder Adnan wanted to explore online as a channel to widen their audience and approached Bikayi. Beyond wanting to sell online, Adnan also needed help with their business strategy and was keen to explore digital marketing Ads for the first time. With Bikayi, that was quickly solved! 

Strategy and Results

Within 7 days, Adnan’s online store was up and running, opening up a whole new horizon for the business. Beyond providing the shipping and payments infrastructure needed to sell online, it was the strategic inputs given by their Bikayi business coach that ultimately changed the trajectory of the business. 

By performing a competitive analysis on the ‘nutritional supplements for athletes’ market important additions were made to their product assortment. A product curation strategy was created suggesting the products that need to be highlighted on top of the store and products on which Ads should be run. 

High quality Ad creatives, product listing and display pages with professional looking images were created. With Bikayi, Adnan found that scaling is seamless, registering a CMGR (compounded monthly growth rate) of 379% within 3 months and growing their revenue 110x. All of this was achieved while maintaining an industry-leading ROAS of 28x on Ads.  


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