Are you a business person worried about increasing your Instagram followers? Or, are you still not sure about making your Instagram debut? Hold on, let’s see some facts and figures that will help you see the clear picture.
According to the latest official data, Instagram currently has over 1 billion monthly active users, making it the 6th largest social media network globally. Currently, India has the largest Instagram ad audience of a size of 180 million. The daily user base of Instagram is 70 million, which is more than the total population of South America.
In the era of visual marketing, Instagram followers have become more than just a number to be proud of. It has become a community, or more specifically, a keystone for many businesses to generate leads and make conversions. Instagram is a ready market for your business, where all you need to do is acquire your potential customers.
In this article, let’s discuss a few tips that will help you gain Instagram followers organically.
5 Tips to Gain Organic Instagram Followers in 2022
Before you start applying strategies to increase your Instagram followers, you need to create a public Instagram account. Once you are done creating an account, here are some of the proven Instagram followers hacks to try out in 2022.
Optimise Your Profile
Optimising your profile is one of the most important steps towards gaining your Insta fam. It isn’t easy to attract followers to an account without a proper brand name, bio, profile picture or image captions. So, start by creating an easily searchable username that can be your brand name. If your business name is taken, try keeping your business name in the first half of your username. For example, Pantaloons uses the username @pantaloonsfashion.
Next, write an attractive bio that defines your business and allows people to connect to your brand. Add the link of your website to your bio so that people can directly visit your website from your profile. Lastly, upload your brand logo as your profile picture to make your brand easily identified by the followers.
Maintain Social Media Calendar
Instagram marketing is a vital strategy to convert your target or potential customers. It is not only about posting high-quality pictures with good captions because, in reality, a lot of research goes on in the background. It is important to track what kind of posts your followers engage with, what time of the day gets you more engagement, what your competitors are posting, etc. A content calendar helps you organise your content so that you know when and what to post. Posting regularly and consistently helps you grab the attention of Instagram users.
Here are some of the best tools to use as a content calendar:
- Google Sheet
Use Relevant Hashtags
Hashtags help you optimise your posts and get wider exposure. To find relevant hashtags for your brand, all you need to do is a little research on what other accounts with a similar niche are using that can do justice to your content. Try to use trending hashtags such as #throwbackthursday or #photooftheday. Using such hashtags increases the chances of your posts appearing among the trending ones and in return, driving users to your profile. You need to avoid using low-quality hashtags such as #follow4follow or #like4like, as it will only gain irrelevant followers. Remember that our goal is to increase followers who can be converted into our customers.
Use Alt Tags
Yes, Instagram has an alt tag feature that many are unaware of or mostly ignore while creating a post. The alt tag is an attribute that tries to convey the picture to a visually-impaired user or anyone who takes the help of a screen reader to access the web. The screen reader reads the alt tag for the user to know what the picture is about. Not only this, but the alt tag also indirectly helps your image to rank in the SERP and hence reach out to people who may be interested in being your followers.
Create Instagram Campaigns
Another way to grow your Instagram followers is by creating different Instagram campaigns. One of the best-proven campaigns are giveaways in which you ask users to follow your account, share your posts on their stories and tag 5 of their friends in the comment section of your posts. The one who follows all the instructions becomes eligible for a free hamper. This strategy not only increases your followers but also promotes your brand.
5 Things to Avoid Doing on Instagram
Now that we know the strategies we can use to increase Instagram followers, we should also discuss what we should avoid doing on Instagram to avoid any negative impact. Here are the 5 things to avoid on Instagram:
- Do not set your profile as private.
- Do not overuse hashtags.
- Never post without a caption.
- Do not ignore the valuable comments.
- Do not use the content of other users.
Instagram has a lot of potential and will continue to have one of the largest user bases. If you want to increase your Instagram followers and take advantage of the social media marketing strategy, the tips mentioned will be a real booster.