YouTube is a hugely popular platform in India as well as in other developing countries. Currently, there are more than 51 million YouTube channels globally that upload 80 million videos every month.
You would be surprised to know that India is the second most popular country on YouTube in terms of ‘total number of YouTube channels with more than 10 million subscribers’.
Not only as a platform to grab video content, but YouTube is also becoming a means of livelihood for many. This giant platform has created various income opportunities which one could try out while sitting at your home.
But quite typically, the question that comes to many people’s minds is, how is it possible to make money from YouTube? Or is it even possible to earn money from YouTube without millions of subscribers?
This article discusses ‘How to earn money from YouTube in India’ in detail.
1. YouTube Ads
One of the best ways to make money on YouTube is through YouTube ads. YouTubers earn revenue from Google Adsense for showcasing display, overlay, and video ads before, during or after their video content.
However, it is not a fixed income source, and YouTubers are not really sure how much they would earn from AdSense at the end of the month. Despite that, the average revenue earned per thousand views is about INR 225 to INR 750.
One of the interesting facts about YouTube is that if your video becomes popular or viral, it will continue to be your source of income for as long as it remains on your channel. But you can not make money immediately by creating your channel and uploading videos because there are specific requirements your YouTube channel has to fulfil.
Following are the minimum requirements for Adsense approval for YouTube:
- You must be at least 18 years old or have a guardian above 18 years of age.
- Your video content should meet the ‘Advertiser friendly content guidelines’ of YouTube.
- You must reside in a country or region where the YouTube partner program is available.
- Your channel has had more than 4000 watch hours in the past 12 months.
- Your channel has more than 1000 subscribers.
2. YouTube Premium Revenue
YouTube Premium is a subscription-based service offered by the video platform for users to watch ad-free content across all its services, such as YouTube Music, YouTube Kids, YouTube Premium and YouTube TV.
Now you must be thinking about how you would earn revenue if your subscribers watch your videos without any advertisement? Do not worry, as YouTube takes care of its partners as well. The platform pays the creators based on the number of premium subscribers who watched the content.
3. Channel Membership
Channel membership is another subscription service that YouTube offers to your subscribers. A channel subscription allows the subscribers to join your channel with a monthly payment and get member-only benefits such as emojis, stickers, badges, and many more.
The minimum requirement to offer channel membership is the same as Youtube Ads, with some additional requirements such as,
- Your channel must have a community tab.
- Your channel must not be set as ‘made for kids’.
4. Sell Your Products and Services
If you are a seller or a merchant and your channel has many fan followers interested in purchasing from your products and services, you could easily sell from your YouTube channel.
Moreover, your YouTube channel would also act as an advertising platform for your brand and thus, would increase your market reach. Anyhow, the thing you need to consider while selling your products through YouTube is that your subscribers must be your potential customers. Only then would you become a successful YouTube seller as there is no point in displaying your products to viewers who do not need the product or services.
Examples of products and services you can sell on Youtube –
Video Editing Service
For earning through video editing service, you need to be an expert in the field. And if your skills are excellent, you can assist other YouTubers by providing video editing services in exchange for fees, which will help you earn a handful.
Selling Online Courses
You can create online courses and sell them to your subscribers by creating an educational YouTube channel. If your content is good, people interested in specific topics would indeed purchase your courses, and you can easily make a good source of income from YouTube.
5. Influencer and Affiliate Marketing
According to the statistics, 73 percent of the viewers decide to purchase a product or service after watching a YouTube video. As a result, people nowadays consider influencer and affiliate marketing a full-time profession. Now let’s see the difference between influencer marketing and affiliate marketing.
Both influencers and affiliate marketers collaborate with various brands, mention their products and services in the videos, and provide links of the products and services on their video descriptions for people to click on to make a purchase easily.
The real difference is that influencers charge a flexible amount for each mention based on their popularity and subscribers. Meanwhile, in affiliate marketing, a fixed commission is paid every time someone purchases by clicking on the link shared by the affiliate.
6. Crowdfunding and Fan Funding
Small content creators who can’t earn enough money from YouTube can take financial help directly from the subscribers and fans called Patreon. There are basically two types of crowdfunding, i.e., recurring and project-based.
In recurring crowdfunding, people pay small amounts of a subscription fee to receive certain perks from their favourite creator, such as video chats, online game contests, personalised freebies, etc. While for project-based crowdfunding, various platforms offer money to help creators build their projects.
It is easy to earn money from YouTube by different methods if you know how to. A good number of YouTubers in India and abroad regularly make considerable money from YouTube. So would you, if you have the required guidance and expertise.
FAQ On How To Create Money On YouTube
How many views you have on your YouTube channel doesn’t directly control your YouTube revenue because if your video has thousands of views and no one watches or clicks it so you don’t make money. To make money on YouTube your viewer must click an ad or watch the video in full for 15-30 seconds to get paid.
On an average YouTube pay rate, the YouTuber will earn between $0.01 and $0.03 for a particular ad view. The YouTuber can earn around $18 for 1000 ad views. According to Forbes, a YouTuber can make $5 for every one thousand views on video.
You can claim your YouTube money from the steps:
1. Provide your valid tax information.
2. Fill your personal information.
3. Select your mode of payment.
4. Meet the payment threshold.