We have heard the term’ first impression is the best impression’. What often makes this first impression is our appearance and our apparel. 

Clothing and apparel are such essentials in our lives and often play a significant role in our daily activities. It is a form of self-expression and a remark of our style and personality. It is also a great way to reflect upon the culture, tradition and rich heritage they carry forward. The clothing industry has diversified over the years, and today, consumers are more inclined to adapt to the latest trends and fashions. 

Given the ever-growing demand in the market, entrepreneurs and business owners looking to start a clothing business would be the right way to earn stable profits. With ‘n’ number of companies popping online, it is almost the right time to start your online clothing store business at the earliest. If you are wondering what it takes to create an online clothing store? Well, we have got you covered! In this article, we will tell you how you can start your online clothing store with just a few steps. Let’s get started. 

What is an Online Clothing Store? 

An online clothing store is nothing but a clothing business that is run online with the help of a website and presence on other social media accounts. Any entrepreneur or aspiring business owner can start an online clothing store of their choice. Even entrepreneurs who already have an existing physical clothing store can take their business online in just a few steps. 

An online clothing store usually deals with the sale and purchase of different types and kinds of clothing, such as casual wear and traditional wear for men, women and kids. Hence, it is left to the entrepreneur’s discretion to specialise in a certain type of clothing. In addition to this, you can even specialise in selling different kinds of fabric in your online clothing store. 

How To Start An Online Clothing Store?

You can instantly start your online clothing store by following just a few simple steps. The steps involved in creating an online clothing store are as follows: 

  1. Select Your Niche 

    The world of fashion is diverse and dynamic. Clothes are a basic need for every individual, but in the same way, not everyone wants the same kind of clothes. Hence, it is crucial to select a niche of your choice so that you can target your audience and sell your business accordingly. It is better to fix your target audience to a particular demographic, either men, women or kids or even a combination of men and women clothing or kids and women clothing. Hence, it is crucial to select a niche of your choice so that you can streamline your business accordingly. 

    Some of the most trending clothing niches are sustainable fashion, thrifting stores, fast fashion, retro fashion, gender-neutral clothing, etc. There are different niches in the fashion and clothing industry; you can pick any sector that suits your needs and interests. 

  2. Sketch Out Your Business Strategy  

    Once you have selected your niche, it’s time for you to draw out a complete business strategy for your business. The word ‘strategy’ includes every phase of creating your online clothing store. As it goes without saying, every business needs to have a strong strategy and plan in place before you start getting on the ground. The following steps will help you create your business strategy for your store. 

    Understanding the market – Understanding your target audience involves a lot of time and effort. Even though you have chosen your niche, it is crucial to delve into a detailed study of your niche and the corresponding market. This will help you plan your business accordingly and help avoid failures during the course of your business.

    Understanding competition – We can agree that every business has its own set of competitors. You need to spend ample time analysing your competitors and their brands. You can do this by conducting a simple SWOT (strengths, weakness, opportunities and threats) analysis of any of your top five direct and indirect competitors. By doing this research, you can get a peek into the market, find out the existing gaps in the market and fine-tune your offerings accordingly. 

    Selecting your business model – An essential part of your business strategy is to choose a business model for your online clothing store. You can choose a business model based on your convenience of sourcing, producing, manufacturing and supplying the product to the end sector. You can create your own private label or source fabrics and sew your own clothes. You can also start dropshipping or reselling models for your store. 

  3. Choosing Your E-Commerce Platform 

    Well, what’s an online clothing store without it being hosted on the best e-commerce platform? It is essential to select the right e-commerce platform to kickstart your Ecommerce store. Since it is an ‘online’ platform, you should ensure that your e-commerce platform or your e-commerce service provider is your one-stop-shop for all your e-commerce needs. 

    It would help if you made sure that every element, such as pricing, design, delivery, scaling and other additional features such as website development, digital marketing and all other attributes required to grow your online clothing store business, is available in online clothing store business. 

    If you are confused about which e-commerce platform you need to pick for your online clothing store business, visit Bikayi, India’s most significant e-commerce enabler and has helped over 5 million small and medium-sized enterprises to set up their store online. And Start your online store within 90 seconds. 

  4. Create and Launch Your Online Store 

    Once you have picked up your e-commerce platform, you will be able to create your online clothing store instantly. You can choose your domain name and set up your online clothing store in a few minutes. Once you have set up your online store for your online clothing business, you are all set! 

    Now go ahead and launch your online business and store. You can plan ahead of time and create your launch strategy. Start by inviting your friends online through a quick Zoom call and launch your online store. You can even start promoting your online clothing store on your social media accounts. 


The e-commerce sector is on its boom right now. If you are looking to start your own online clothing store or any other online business of your choice, it’s the right time to start your online clothing store. To get more assistance on setting up your dream online clothing store business, visit Bikayi.

Start your online business by creating an online store with Bikayi in less than 90 seconds. Grow your business with a fully customizable e-commerce website

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