In today’s world, we would all agree that  setting up and running a business, no matter how large or small,  additionally needs to have an online presence. Through social media, we help the business  reach not only  local but global markets too. 

Besides, it is not just about getting work done easily but also about helping the business  develop into a brand and maintain a good image by ensuring smooth functioning of the business, thus enhancing its productivity and increasing its reliability for its customers.

Digital Marketing for Small Businesses

In the current era where the virtual world has taken over and markets with cut-throat competition, it is  crucial for businesses to keep their marketing strategy strong to sustain and expand themselves. Whether it would be to introduce your business to a larger audience or to promote it better, going digital is a must in order to attain this.

Cloud-Based Solutions

Cloud-based solutions are digital services which help you manage your online business by providing you digital infrastructure. 

The simplest way to think of cloud computing would be  comparing it to electricity. Your home and business require it but you do not need a power plant on your property to use it. You merely connect with  one that provides electricity in your area. In a similar manner, for a small business to have an online presence, one does not need to build an app entirely but simply connect to  one that provides a platform for launching their businesses online. 

Such e-commerce sites and apps provide you with digital solutions which help you maintain and manage your online business data such as inventory, catalogues and setting up your online store, and  facilities to manage it thereof.

The Launch-Pad of Business Success

Going digital could boost and accelerate sales  due to its global reach. Today, the internet has made it possible to help your business reach even the remotest of locations with just a few taps on Google.

Digital Tools

The digital tools or features, when used smartly, could help keep up with customers  of all age groups by helping the business provide quality service right from product ordering to consumer feedback and requests.

Besides, these tools and features are highly flexible and adaptable to your specific business needs. They are scalable enough to sort and filter through one’s requirements.

A Strong and Flexible Medium of Business Management and Its Marketing

An online platform provides you with unparalleled reach along with helping you  find your target audience and connecting with them through various social media modes.

An online platform also helps you  create a good brand image by allowing you to connect with your customers through text, audio, videos and real-time interactive sessions virtually that help in increasing engagement with the business by its customers.

Your e-commerce could help your customers order from anywhere and at any time which helps them save time with delivery at their doorstep and allows them to explore a wide range of products, thus making it a flawless experience. And there is no better advertising than a satisfied customer, right?

Digital Tools to Cater the Needs of Small Businesses

Many current start-ups  have dedicated themselves to developing digital solutions specifically designed to cater to the requirements of small businesses and MSMEs, thereby promoting the SME AND MSME sectors in the country.

Important Tax and Compliance Requirements To Manage Your Small Businesses Online


For successfully setting up an e-commerce business, GST registration is mandatory. Every e-commerce business, irrespective of its turnover, is required to be compulsorily registered under the Central Goods & Service Tax (CGST) Act.

Bank Account 

In order to be operational,  businesses need to open a bank account with any bank in India in the legal name of the business entity.

Payment Gateways 

It is requisite for an online business to have a payment gateway to process customer payments. With e-commerce sites that provide multiple payment gateway options such as RazorPay, UPI and Paytm , the amount received from the customers is directly transferred to the bank account of the business.

Legal Documents

While selling on the internet, it is important to safeguard the business by strict adherence to terms and conditions and the privacy policy of the businesses. In the case of a proprietary e-commerce website, the terms and conditions, disclaimer and privacy policy would have to be drafted as per the business, keeping in mind the nature of its activities and products they sell online.



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