WhatsApp is the most loved messaging platform across the country, which people of all ages make efficient use of. Thus, it is one of the most sought-after apps for connecting with people. Given that it is easy to use and, at the same time, has attractive features, businesses also use it to communicate with their customers, target audience, stakeholders etc.
Besides, WhatsApp came up with WhatsApp Business and a WhatsApp-integrated ecosystem to boost trade and business through WhatsApp Commerce. Through the WhatsApp ecosystem, companies can chat with the customers to sell their products and use it as a channel for marketing. Moreover, by partnering with e-commerce and M-commerce enablers, WhatsApp becomes a potential platform for business operations.
With more and more features, WhatsApp has become a go-to for businesses to connect with their audiences. As we pace increasingly towards online marketing, digital marketing is the engine that will drive the internet marketing space. And undoubtedly, given its accessible and yielding features, it may become a leading platform for online business in the future.
10 Reasons Why WhatsApp Is the Future of Business
We all use WhatsApp and know its multiple features like text messages, audio messages, voice and video calling, document sharing, location sharing etc. However, when it comes to business, it goes a level up with extraordinary and business-friendly features, which makes it a probable channel for business.
Some of those features are as below:
1. Chat and Sell
We now have chatbots on many websites, an AI-powered chat person who replies to customer queries. The ecosystem provides a chatbot powered by artificial intelligence, through which buyers can make purchases by chatting on WhatsApp. This process is quite simple, user-friendly and practical.
2. 24/7 Customer Support
The WhatsApp chatbot helps businesses provide 24/7 support to their customers. It also enables them to automate their conversations with the buyers, helping them gain trust in the brand. Besides, businesses can also integrate this WhatsApp chatbot into their WordPress store.
3. Broadcasts Messages
Through the WhatsApp ecosystem, a business can send broadcast messages to their customers or a group of customers. Thus, one can increase their efficiency by saving time and by connecting to many customers at a go. One can send these messages via broadcast lists, or they may even send messages to their customers individually. They can also send greetings on special occasions, share details of offers and discounts etc.
The WhatsApp ecosystem provides various features through which businesses can bifurcate their customers and audiences. This helps them manage customers efficiently according to their preferences and thus enables them to provide a customised experience to their customers.
5. Conversion of Leads into Customers
One of the outstanding features of the ecosystem is that businesses can convert leads into customers using targeted promotional messages and personalised bulk campaigns, helping them create customised templates and providing merchants with pre-approved excellent performing templates.
6. WhatsApp Ads
Like online ads, the ecosystem provides WhatsApp Ads, where businesses can run their ads across various platforms, and when a user clicks on them, WhatsApp will become the landing channel. It will help them form direct contact with the potential audience and generate sales.
7. Green-Tick Verification
As fancy as the online world seems, we know it is also prone to fraudulence and scams, which causes a hurdle even for genuine businesses to gain the audience’s trust. So, to assure buyers and gain their confidence in the merchants, they have come up with “Green-Tick Verification”, where sellers will have to enter their business details and phone number, get a verification code and thus get verified.
8. Alert Notifications
Another feature of the WhatsApp ecosystem for your business is “Alert notifications”. Sometimes, a customer may forget to check out the cart or the product that the customer wishes to order is out of stock. In such scenarios, the system will send alerts to the customers, reminding them to check out or convey that the product is back in stock etc. It will help businesses keep their customers informed about the company, build a rapport with them and thus accelerate their brand.
9. Abandoned Cart Recovery
Often, a customer adds any product to the cart but doesn’t check out due to payment issues or other reasons and later may forget to buy the item. To avoid the loss of orders, the system will send auto-generated messages to the customer to recover the cart, share the link to the product check-out page, and thus help businesses improve their purchases by over 60%.
Through the WhatsApp ecosystem, businesses can additionally track the number of people who visited their site and their online store and have an insight into customer behaviour. It can help businesses understand consumer behaviour and devise their business accordingly.
In India, WhatsApp is the most user-friendly chatting platform. It covers over 81% of India’s marketing share amongst messaging platforms, making it a potential business platform. Businesses are leaning toward online marketing, and given WhatsApp’s fascinating features, it might become the most-loved business channel too!