Every business starts with an idea, and the idea transcends into an experimental notion that gains its pace and creates…
We have heard the term’ first impression is the best impression’. What often makes this first impression is our appearance…
Generally, in a business, it is assumed that the more the number of units produced, the more the production cost…
“When a flower doesn’t bloom, you fix the environment in which it grows, not the flower.” – Alexander Den Heijer This…
Small businesses often find it difficult to rank their content or product pages in the Search Engine Result Pages (SERPs).…
Shark Tank has been a massive hit among audiences across all platforms, as it included ideas from entrepreneurs of all…
Tax Deducted at Source is a direct tax that is charged on income. TDS is charged on various incomes such…
Due to digitization in every segment and industry globally, people are prone to smartphones and smart appliances. This led e-commerce…
The plastic industry contributes to almost every aspect of a person’s daily life, whether clothing, construction, housing, automobiles or household…
What is the most indecisive action you’ve come across? Ours is writing a caption for Instagram. Sometimes they’re too cheesy…
Funny how small talk requires a rather lengthy guide 😜. ‘Small talk, long talk, what does that even mean?’ This…
WhatsApp has been a household communication tool for many years. You get your latest news from this app and even…
The pandemic has changed the retail landscape in a big way. Businesses have dealt with more changes in the past…
NSIC ( National Small Industries Corporation ) is an ISO 9001:2015 certified enterprise under the Ministry of Micro, Small and…
Freelancing is a side-hustle picked up by the majority of the population to earn some on the go or to…
We can agree that running an e-commerce store or having an online business automatically opens up the visibility of your…
Do you have an online store that deals with products in sectors like clothing, apparel and footwear? Do you own…
Are you an e-commerce business owner and wondering how to drive shoppers to your store? As an online store owner,…
Did you know that over 1.2 billion people in India use smartphones? Over half of them use their smartphones to…
Businesses have always been in existence. There are various forms of business organisations, and over time, they changed. The world…
Terms and Conditions for Business A term we usually come across before using any service, online and offline. We typically…
What is TDS? TDS stands for Tax Deducted at Source. It is a direct tax introduced by the Government of…
Remember when your friend borrowed ₹500 from you? Have you asked for it back yet? You don’t know their emergency…
In common terms, when we say the market, what we mean is the place of business. A market can be…
Every action has an equal and opposite reaction.” This quote can apply to most situations but is multifold in business:…
We bet you’d google “How to create a YouTube Channel for your business” and be led to a YouTube tutorial.…
Are you looking to start a cold storage business? Do you want to know more about how you can begin…
The Ministry of Micro, Small, and Medium Enterprises (MoMSME) introduced the Credit Linked Capital Subsidy Scheme (CLCSS) in the financial…
The Government of India (GOI) introduced the Pradhan Mantri Mudra Yojana (PMMY) on April 8, 2015, through Micro Units Development…
We all do remember buying Shin Chan and Ben 10 stickers to display our bags, right? The world is shifting…
Google, with its game-changing ideas, have always been considered the ‘Lord of Innovation’. And the tech giant took itself to…
The industrial equipment industry suffered from unprofitable growth during the pandemic but still managed to drag itself out of the…
Are you a retailer trying to increase the sales of your website? The ad campaigns have increased the traffic, but…
If you have decided to start an ecommerce store and sell products online, you must have understood by now that…
The significance of a whitepaper varies highly from one industry to another, which makes it a little confusing for marketers…
Twitter is one of the most underrated platforms when it comes to advertising. Most businesses use Twitter only to tweet…
Read to the end of this blog to receive an instant cash award of Rs. 2000! Well, if only this…
The term “freelance” has existed since the 1800s. Back then, it used to mean warriors who would fight for any…
When a customer in need of a suitable product is looking for the same on your page, it’s your turn…
Every company has specific needs when it comes to hiring an employee. A good offer letter is a must if…
YouTube is a hugely popular platform in India as well as in other developing countries. Currently, there are more than…
What is an Employment Contract? An employment contract is an agreement between an employer and an employee that establishes their…
What is POS? Point of Sale (POS) is where a customer pays for goods or services purchased. It combines various…
In the digital age, having a website has become an essential prerequisite for building your brand identity. If you still…
What is Rent Agreement? A rent agreement is an arrangement between a landlord and a tenant that sets down the…
Running an e-commerce store and still not have heard about Google Ads? Then let me tell you, you could be…
Understanding the market demand before launching your products is the key to success. Explicit knowledge of the market trend or…
From Çay in Turkey and Cha in Korea to Chai in India and Russia, the language of tea is universal,…
In a diversified and expanding economic setting, market demand serves as the pivot of all economic activity. In simpler words,…
The world of online business and marketing has transformed drastically over the last few years. The way online businesses communicate…
WhatsApp Marketing is the latest way to promote your brand and add a personalised touch to your marketing techniques. With…
Many businesses today have a vast social media following and a brand name they create by carrying out their marketing…
WhatsApp is the most widely-used texting platform across India, and it is a convenient and easy application to chat, call,…
Would you believe us if we said one of the most powerful e-commerce platforms was inspired by a WhatsApp order…
Key Metrics -Total Revenue from Oct’2020 – May’2022- INR 13,00,739. – Average order value -INR 945 – Digital Marketing Results…
WhatsApp is the most widely-used application worldwide and ranks number one in India alone, with over 487 million users. This…
WhatsApp is the most loved messaging platform across the country, which people of all ages make efficient use of. Thus,…
– Key Metrics 1. 250 – 260 increased orders via Digital Marketing 2. Minimum order value of INR 7,000 to…
Key metrics Return on Ad spends – 28.7xRevenue growth within 3 months – 110xImpressions generated within 3 months – 1.45M …
We are currently in the 21st century; almost everything is available at our fingertips. Advanced technology is blurring the lines…
What makes you unique as a brand that your customers can never get elsewhere? When people visit a brand, they…
Invoice finance is a new concept to provide credit to businesses caught in the bundle of blocked cash. According to…
Starting a business comes with many challenges, one of them being a short term cash crunch. Often due to lack…
From purchasing raw materials to buying air tickets for attending a conference away from home, everything is considered a business…
Do you know customer retention can save you five times the money you spend on acquiring new customers? Wait, there’s…
All business ideas begin with a desire for “Kuch toh bada karna hai”, but what most of us aren’t able…
The Government of India rolled out the Goods and Service Tax Act on 1st July 2017. The main aim of…
Lead generation is the most vital metric to measure the success of a marketing campaign. A business without any leads…
Agarbatti, also known as incense sticks, plays an integral part in the spiritual world of India. Over the years, it…
The e-commerce sector unexpectedly saw an instant boom after the pandemic brought the world to a standstill in 2020. If…
Individuals or businesses require term loans to acquire assets, increase their working capital, fulfil a vast order, open up a…
Goods and Service Tax (GST) became applicable in India on the 1st of July 2017. With GST coming into force,…
Even if you have a DSLR or are a pro-level photographer, you definitely need a photo editor to make your…
The success of an e-commerce business is entirely dependent on its products and services. If you are able to provide…
In this age and time, Instagram has been our very first companion. We speak for a majority of the Gen…
India is the second-largest cement supplier and producer, contributing 7 percent of the global capacity. According to the data published…
Being a boss, whether your own or to a multitude of people, can undoubtedly increase the pressure of being perfect…
In our day-to-day conversations with people, we may agree with them or disagree with them. Sometimes we may also find…
Costs are an inherent part of our lives, isn’t it? When buying something we check what it will cost us.…
Do you have a good sense of style? Have you constantly been parading about in your new clothes and want…
What’s the one thing we all do after finishing an exciting series or movie? Look up the actors on Instagram.…
Podcasts can be called the modern radio talks of today’s genesis. There were times as a kid when we all…
We all love attending events, weddings and fancy parties where we meet new people and have fun, but the main…
Coupa is a single stop for all your “business spend management”. Coupa is a one-cloud platform to manage all your…
Online stores are the easiest way for merchants to sell their products across cities and gain satisfied customers. So as…
We are a lucky generation where we don’t have to choose between making money or having a hobby; instead, e-commerce…
Ever wondered why so many businesses fail in the early stages of inception? Despite the availability of the best of…
In 2022, e-commerce will be more competitive than ever, and the share of its global sales will expand exponentially. To…
A successful business knows that the more gratitude in a company, the better it performs. Recognition is something that every…
No matter how small or big, every business runs on estimations. Calculations are a crucial part of any business, and…
Influencer Cart was an influencer marketing platform or an online marketplace where you could buy shoutouts from top influencers in…
Are you a small business planning to launch your e-commerce website? Then you must learn how important it is to…
Gone are those days when running a business meant going door-to-door, showcasing your product and convincing people to buy it.…
In these uncertain pandemic times, several businesses seek new solutions to keep their business active. Many businesses are taking the…
Credit Note, or Credit Memo, is a commercial document given by a seller to a buyer stating that the seller…
With more than a billion global users within reach , Instagram has opened up many opportunities for brands and creators…
As GST rolled out in the country, it changed the sphere of indirect taxation in the country. Businesses that were…
“In the end, we only regret the chances we didn’t take and the decisions we didn’t make.” This proverb is…
Storytelling is a form of art that has only flourished and grown over time, bounding cultures together. Storytelling isn’t an…
The micro, small and medium enterprises keep the economic wheel of a developing country like India running. Since MSMEs are…
